STRATEGIC MANAGEMENT

REFERENCE

PM009EN

AUDIENCE

Executives with high potential, senior management, project and program managers, future project managers, technicians and professionals who wish to acquire new knowledge in this discipline.

AIMS

The overall aims of this module are:

Strategic management principles generally and as practiced within CnP enterprises operating within the built and natural environment and demonstrate their importance in industry and commerce today;

Learning strategies and techniques which will allow the student to progress through them professional development stage. The module develops insight into the strategic decision-making processes necessary for organisations to establish and meet organisational goals. It also examines the types of strategies and how they may be successfully utilised; Contemporary analytical techniques are reviewed and evaluated. Factors which influence Corporate Strategy are considered and contextualised in relation to the construction and property industry and constituent enterprises.

SYLLABUS

The main chapters in this module are:

1- Strategy Macro Environment

2- Strategy Micro Environment

3- Internal Analysis

4- Marketing and Finance

5- Funding Capital

6- Corporate Level Strategy

7- Mission, Vision and Culture

LEARNING OBJECTIVES

When completed this module the students should be able to:

Compare focal points from a range of CnP enterprises;

Evaluate the internal and external influences acting upon a diverse industry like construction;

Evaluate strategic decisions taken by CnP enterprises within various sectors of the construction industry – appraise the impact of culture upon CnP enterprise strategic management;

Analyse contemporary approaches to decision-making in CnP enterprises;

PEDAGOGICAL METHODS

The course is composed of a theoretical component, reinforced by a practical component using analysis exercises to consolidate the theoretical concepts learned.

CERTIFICADO DE FORMAÇÃO

The students in order to receive a certificate document regarding this training in Construction Management must have an average grade higher than 50% in all of the evaluation tests during the period of this formation. The students with Merit with average grades greater than 70% will receive a Distinction Certificate showing the high performance acquired during this training.

 

PM009EN » Duration: 80h » cost:

Inscrição e Dados de pagamento

To enroll in the course, you must pay the course fee and send us an email to [email protected] , with your data and the proof of payment. After your payment has been validated, we’ll send your access data to our e-learning platform .